I build digital products that stay useful, with AI where it earns its place.

Full-stack developer building product systems, agent interfaces, and AI-powered workflows across React, Next.js, and modern data stacks.

Full-stack / Product AIBelgrade, Serbia

View selected work How I use AI

AI, integrated into the product

I turn models into useful product capabilities, from assistants that take real actions to contextual experiences that stay reliable across screens and sessions.

Agentic product systems

Tool-backed assistants, multi-step workflows, structured actions, and clear human approval boundaries.

Context and integration

OpenAI, AI SDK, and Pinecone integrated with product data, domain prompts, and existing business workflows.

Production reliability

Persistent conversations, mobile continuity, fallbacks, testable tool behavior, and deliberate failure states.

Assistants / tool calling / context / approval / evaluation / resilient UX

In the media

Press, television, and long-form conversations about products, technology, and career.

Ivan Milićević speaking about WeddList for Blic Biznis

Blic Biznis · Article

Kada programer ne može da nađe savršenu aplikaciju za planiranje venčanja, napravi je.

Read article

Blic TV · Television

Aplikacija za planiranje venčanja.

Watch appearance

Ivan Milićević discussing WeddList on UNA TV

UNA TV · Television

WeddList, besplatna aplikacija za organizovanje venčanja.

Watch appearance

A&M Network · Podcast

Koliko puta možeš da promeniš karijeru i opet uspeš?

Watch appearance

Selected Work

Four product systems

Co-Founder & Senior Developer

PilotHub Studio

A development studio building custom web applications, AI integrations, RAG systems, CMS platforms, and API integrations.

Technical strategy, hands-on product development, delivery, and B2B client collaboration.

Next.js / AI integrations / Payload CMS / RAG

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Co-Founder & Developer

EdPilotHub

An education-focused CMS that brings school websites, events, applications, accessibility, and AI engagement tools into one platform.

Product architecture, CMS workflows, AI features, integrations, and responsive application development.

Next.js / Payload CMS / AI SDK / OpenAI

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Creator & Full-Stack Developer

WeddList

A Serbian wedding planning product for guest lists, RSVP tracking, groups, gifts, costs, and next-step planning.

Product design, full-stack implementation, domain modeling, and ongoing product iteration.

Next.js / Supabase / Tailwind CSS

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Creator & Full-Stack Developer

IPS Uplatnica

A privacy-conscious PWA for saving payment templates and generating NBS IPS QR codes, with offline support.

Product design, full-stack implementation, PWA behavior, and local-first payment-template workflows.

Next.js / PWA / NBS IPS QR

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Experience

PilotHub Studio · B2B Engagements

Co-Founder & Senior Developer

Mar 2025 - Present

Leading technical strategy and hands-on delivery for B2B clients, from custom web applications to AI, CMS, and API integrations.

TradeCore

Frontend Developer

Jul 2024 - Mar 2025

Built and maintained trading software with an emphasis on performance, responsive product interfaces, and real-time data reliability.

PRODYNA

IT Consultant / Professional Software Engineer

Jun 2022 - Jul 2024

Developed web applications and internal tools across IoT, compliance, and commerce projects for enterprise clients.

Self Employed

Full-Stack Developer

Apr 2020 - Jun 2022

Delivered custom web products for startups and businesses across different industries.

Have a product worth building?

Let's talk about how we can build something useful together.